Esselunga pilots assisted self-checkout with guided interfaces
case study
February 19, 2026

Esselunga pilots assisted self-checkout with guided interfaces

In pilot stores, new guided flows reduce support requests and speed up checkout-area throughput.

In selected pilot locations, Esselunga introduced guided interfaces for self-checkout stations, including contextual instructions and real-time alerts for floor assistants.

Objective

Increase customer autonomy on frequent tasks and reduce interruptions caused by recurring checkout errors.

Early evidence

  • Fewer assistance calls per transaction
  • Lower average wait in self-service queues
  • Smoother experience for occasional users

Next step

Metrics collected during pilots will be used to refine UI flows and support-staff training.

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